When hearing the word of social media, all current owners of brands vying to have accounts on social sites and exist there. It is not wrong, because Indonesia's current Internet users is growing very rapidly. Based on a recent survey of MarkPlus Insight, Indonesia Internet users now number 55 million people, and most access to social media.
But that should be considered by the brand owner is the existence of social media also requires effort and investment. Therefore we need a clear goal, why a brand should be present in social media, and so forth. If we do not have clear goals when entering the social media, of course it would be very unfortunate because the investments made in vain. Therefore, before plunging into Facebook or Twitter or other social networking, the first question to ask is, what is our purpose to enter the realm of social media?
Then the next question is, how to set goals? Social media itself does have a very broad impact for the company. Well, because in this topic in a business context, they should be aligned with business objectives, the end comes down to financial performance and corporate profits.
Increase Sales
The company's main goal is of course the benefit, for example by making a sale. Therefore, one objective of the business use of social media will lead there. However, its implementation does not have to conduct transactions via Facebook or Twitter.
But in fact there are many variables that it will be measured, for example, how much the audience can be reached by our products, how many buyer prospects that can be generated, or social media may also be used to educate about the product. The most obvious example of how the campaign through social media can be directly related to sales is via explorion of Pocari sweet, and bidding pleasure seeker from magnum
Gain cost efficiencies
Another thing you can do social media to contribute to the business objective is to get cost efficiencies. Many brand owners are not too aware that social media can reduce operational costs that may be frequent. For example, through social media, consumer research can be done more quickly, and at that moment, because we just look at consumer interaction in social media.
Another example, in the presence of social media, contact with consumers will be done more easily. First, when consumers more contact via phone, brand owners must invest in infrastructure, human resources, etc.. Now the existence of social media to facilitate communication with the owner of consumer brands in more interactive.
Achieve customer loyalty
All people have to understand that the cost of acquisition of new customers will be more expensive to maintain consumer compare we have. Therefore, there developed the concept of customer relationship management. In this connection, it is suitable to use social media as a CRM company. You do this by building a social networking community so that we can know where a loyal customer or company that has the potential to become evangelists should be treated specially.
Through social media we can also interaction to find out consumers' expectations for future product development, which will make customers more loyal because they feel his voice heard.
Another thing you can do to build customer loyalty, for example by giving exclusive information to our customer community in social media. Alternatively, the social media community got their first chance to try new products. The little things of this kind will certainly will make consumers feel valued by the company.
These three business objective could at least be the basis to determine what is most important for brand owners when it will jump into social media. From this drop goals in the social media can be made. Then the next step is to determine what social media channels will be selected in accordance with the expected audience and the objectives set. In the end, in this way, the presence of brands in social media will be more obvious, and not just the activity of a waste of money.
Therefore, do not rush to make a Facebook account, Twitter or any prior out clear objectives, and what is its contribution to business objectives. Moreover, the cost of managing social media also does little to make a significant contribution. Just make a Facebook account, Twitter, or other social media is free, but to make the account attracts many followers or fans, and generate an attractive interaction required investment, manpower and other resources.
No comments:
Post a Comment